The Pinwheels honors excellence in
online content and its creators in 14
video award categories.

Best Beauty and Fashion

From makeup and hair tutorials to fashion styling, there is always something special for your fandom. Beauty and fashion enthusiasts look up to you to learn tips, hear reviews and receive advice online.

Best Collaboration

Sometimes, two is better than one. Whether it is for a guest episode or branded content, collaboration increases productivity and ignites creative sparks.

Best Comedy / Drama

Laughter is the best medicine and people often watch your content to turn that frown upside down. Sign up if your YouTube channel made it to almost everyone’s LOL list!

Best Food

As a makan nation, Singaporeans either queue up for hours to get what they want or create their own recipes to share with foodies. A good recipe video inspires people to come up with more creative ideas in the kitchen and provides absolute entertainment online.

Best Lifestyle

You navigate everyday life / areas of interest and share thoughts with the online audiences. Through these vlogs they not only get to know you more and better, you get a kick out of forming connections.

Best Micro-Documentary / Non-Fiction

Micro-documentaries often bring attention to stories or viewpoints on topics that are not often covered or discussed. Reality unfolds as viewers get to know the characters and their lives behind the scenes.

Best Newcomer

We want to honour the efforts of someone who is new to content creation but has hit the ground running. Find out who.

Best Podcast / Commentary

You are the go-to for clear, honest and unbiased perspectives, addressing trends and developments happening around the world. People love to hear from you.

Best Tech / Gaming

Technology and gaming have grown tremendously in popularity in this day and age. Quality content matters and you give your all always and forever - be it reviews, news, listicles, interviews etc.

Content Creator of the Year*

Dedicated to the one who has made an important and positive impact within the local YouTube scene in 2020 / 21. Only the best for the fans, we hear you.

*Not open for public submissions

Content of the Year#

There is always more than what meets the eye. Research, content strategy, technical capabilities and storytelling skills are crucial in creating a killer video, apart from luck and timing.

#Open for public voting

Most Innovative

Instead of using ‘’tested and proven” content formats, you thrive on creating extraordinary ones that rise above the noise to connect and build a loyal community. Swag!

Most Popular#

Like social media, video content is highly effective in gaining popularity. To be well-known, there is something magical in yours that makes viewers stick around and look forward to the next release.

#Open for public voting

Most Social Good

It takes courage and compassion to speak out on sensitive social facts / issues. In times of uncertainty, making the world a better place for all to live in becomes increasingly important.

Registration to attend the event online is now closed.

Join us in crowning the best local digital stars.

Stream the awards show live

FRI, 11 FEB • 8PM

Exclusively on

Registration to attend the event online is now closed.

Join us in crowning the best local digital stars.

Stream the awards show live

FRI, 11 FEB • 8PM

Exclusively on

The Pinwheels is open to all individual
and/or group content creators involved in
the process of conceptualizing, managing,
producing or marketing YouTube videos.

Eligibility, Guidelines and Fees:

To be eligible, the applicant has to be Singaporean or Singaporean Permanent Resident. All video entries must be equal or less than 15 minutes in duration and set to “public” for judges to access. It is produced in Singapore, for the Singapore market and uploaded onto YouTube between 1 November 2020 and 30 October 2021. There is no submission fee.

All video submissions must be original and the entrant either owns the work or has permission from a client or other appropriate party to enter the work, with all rights granted therein. If the applicant wishes to participate in the “Best Collaboration” category and submits branded video content on behalf of the brand or partnering content creator, the necessary consent must be obtained and written proof provided within the application form. In the event that an entrant without such rights submits an entry, the entry will not be accepted. The Pinwheels is not liable for any copyright infringement on the part of the entrant. Entries that are deemed poor quality, incomplete, pornographic, plagiaristic, propagandic, defamatory or otherwise bad taste in nature will be disqualified.

Members of the public will be invited to vote for their favorite entries under ‘’Most Popular Video’’ and ‘’Content of the Year’’ award categories. Subsequently, Mediacorp will curate one special category ‘’Content Creator of the Year’’. Online submissions therefore will not be accepted.

With justification, individuals and / or group content creators may submit the same video in no more than three categories. No submission fees will be charged. There will be 3-4 finalists for each award category. The organizing committee reserves all rights to merge or dissolve any categories when necessary and without prior notice.

Take Note: